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Ailbhe Stephens - 10584635@mydbs.ie

Daire Dillon - 10577747@mydbs.ie

Maria Fernanda Pinate - 10279794@mydbs.ie

Mark Conmee - 10583828@mydbs.ie

Philip Kelly - 10583642@mydbs.ie

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The Benefits of Running a Paid Ad Campaign for your Hotel

Reading Time 2.5 minutes The Benefits of Running a Paid Ad Campaign for your Hotel With the power of a Paid Ad Campaign, your hotel has the power to reach people across the globe in a matter of minutes. A paid ad campaign or Pay-per-click advertising campaign (PPC) is a common advertising model in the world of marketing. It allows you to place ads on search engines, social media platforms and only pay the host of the platform when your ad is clicked on. At Premium Digital we manage PPC advertising campaigns , especially for the hospitality industry. This involves everything from setting up initial campaigns and trying out new platforms. Below are our top 3 tasks to getting your hotel started on a successful ppc advertising campaigns. Keyword Research This requires understanding how people search for your hotel. It involves looking for trends and testing them. It is important to adjust keywords if we do not see the required results. A useful tool for spec...

The Benefits and Challenges of using Customer Data for Marketing

Reading Time - 3 Minutes The Benefits and Challenges of using Customer Data for Marketing Through the lifecycle of each customer, you collect a lot of data. Data from customers just visiting your website and their footprint being captured in analytics or customers that may sign up to your hotel's newsletter through your website or customers that follow you on social networks to name a few. There are so many benefits to the collection of all this customer data however collecting customer data also poses many challenges. In my blog today I will discuss some of the benefits and challenges your hotel may face when using customer datasets for marketing. Benefits of using Customer Data for Marketing 1) Understanding your Market One of the biggest benefits of collecting your customer's data besides creating a customer database is it can help your hotel understand the way in which your customers behave. Understanding this makes it much easier to understand where your customers come ...

Online Campaigns: Paid Ads and benefits for Hotel websites

Reading Time - 4 minutes Online Campaigns: Paid Ads and benefits for Hotel websites In this blog, I’ll explain how Paid Online Advertisement can benefit small and big hotel websites and key metrics to take into consideration when setting up your Ad. Nowadays more and more travellers are making their reservations online but there are different channels that a customer can use to book, and this is not a surprise to anyone. But what can you do so your customers book on your website and not through large international Online Travel Agencies (OTA) like Booking.com or Expedia? OTAs have been leading the online booking system for many years and hotels are working hard on their online presence to increase their market share and get bookings directly through their branded website and save money as they don’t have to pay commissions for direct bookings. What can you do to get more direct online reservations? Every hotel should have a Search Engine Marketing strategy (SEM), within this...

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