Is your Hotel using Google Analytics?
As we turn a corner with the pandemic and leave behind us
possibly the two most challenging years the hotel industry has ever encountered,
we look ahead to 2022 with the hope of a fresh start and welcoming new
perspectives on the horizon.
We are all busy planning our digital marketing strategy and campaigns for the next 12 months outlining our goals and objectives through online channels. It is important to take into consideration when planning your digital strategy to include control systems. The success and failure of a business’s objectives are measured by key performance indicators (KPI’s). The measurement and evaluation of campaigns enable the business to constantly improve, map out the tactics that work and build a reliable digital strategy in the long run.
- Quantifying Goals
- Analysing Problems
- Improving Performance
What are the key benefits of using Google Analytics for your Hotel?
- Tracks the overall performance of your hotel’s website
- Identifies what channels are bringing your customers to the website.
- Identifies who is visiting your website – builds a clear picture of your guests including age, gender, location and provides behavioural data such as visitors’ interests – this data enables hotels to identify key personas/target markets
- Helps measure user behaviour, insights on usage and drive real change that improves the user experience and your business performance.
- Allows you to set goals and track the path to purchase
- Track your campaigns and e-commerce conversion rates.
- Creates a dashboard and helps you monitor your KPI’s in one place
- No Cost to the business – it’s FREE
Watch this short video on Google Analytics for Beginners
Good read, interesting and we all love something useful that is free
ReplyDeleteA good read, with very informative bullet points, highlighting the best reasons to use Google Analytics. I like the read time at the top of the image and the useful link at the bottom.
ReplyDeleteI found this blog very informative from start to finish. The content and layout was easy to digest as a reader. This blog flows quit well through to the conclusion of well wishes for the reader, ending on a positive note seems genuine and creates a relatable element to the blogs author. This also highlighted a motivational and action orientated aspect from using quotations of “you cant manage what you cant measure”. Highlighting the estimated reading time upfront provides the reader with confidence that this a short and quickly digestible read. This article draws you in even more to following on with an added link to more information / tutorial vidoes.
ReplyDeleteThis is a great blog, I really like the way the benefits are outlined, very easy to read and understand. It is important to mention Google Analytics is a free tool as you mentioned on your blog, although it might not be so easy to link the website to a Google Analytics account. The link at the end with the video to Google Analytics Beginners is also very useful. I'll be watching this! Thanks.
ReplyDeleteReally good read and well laid out blog post. I like how you begin with the use of analytics in today’s climate and then go on to discuss the benefits for hotels to use Google Analytics. The link to the video at the end of the blog is great for people to investigate the subject further and I think the way you set it to open in a new window is great as your blog is still open. If you had it in the same window that reader would show as a bounce in your google analytics reports. I like how there is call to action buttons at the end of your blog, this is important to keep readers engaged.
ReplyDeletegreat post
ReplyDeletegreat tips and some excellent takeaways and food for thought.
Caitriona