The Benefits of Running a Paid Ad Campaign for your Hotel

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The Benefits of Running a Paid Ad Campaign for your Hotel 

With the power of a Paid Ad Campaign, your hotel has the power to reach people across the globe in a matter of minutes. A paid ad campaign or Pay-per-click advertising campaign  (PPC) is a common advertising model in the world of marketing. It allows you to place ads on search engines, social media platforms and only pay the host of the platform when your ad is clicked on.
At Premium Digital we manage PPC advertising campaigns, especially for the hospitality industry.  This involves everything from setting up initial campaigns and trying out new platforms. Below are our top 3 tasks to getting your hotel started on a successful ppc advertising campaigns.

Keyword Research 

This requires understanding how people search for your hotel. It involves looking for trends and testing them. It is important to adjust keywords if we do not see the required results. A useful tool for specific keyword research would be Google’s keyword planner which helps you research keywords for your campaigns.

Optimization of Landing Page

The main goal of running an ad is to get a visitor to book your property. Ads are useful for directing guests to your hotel website and hopefully converting them to making a booking. However, your website must be relevant to the guest’s query to appear in a top position on the search engines. This is called optimizing your landing page. For example, if you are targeting families as potential guests, your landing page must contain information relevant to families, family rooms, family activities, etc.

Analyse and Optimise PPC Campaigns 

Once you can see your ads starting to perform you can then analyze the results of your ppc advertising campaign and ensure you optimize them to improve bookings or conversions. This can be done by adjusting keywords, bid settings, changing audience targeting. 

Top Tip: Plan your Ad campaigns, a well-thought-out PPC strategy will yield effective results for your hotel.

For more information on the benefits of running paid adverts in the Hospitality Industry read more Premium Digital blogs.

Premium Digital Working for Success in Hospitality.

Written by Dáire Dillon
Location: Dublin, Ireland

Comments

  1. Philip Kelly February 27, 2022 at 7:57 AM

    Hey Daire, great read and thank you for sharing. I agree with you that paid advertising is very beneficial to the hospitality industry. Once the parameters are right your hotel's advert or blog can reach its target audience faster than traditional marketing efforts and gives the hotel a greater measured form of advertising. I like how you related the blog back to Premium Digital. You mentioned keyword research in your blog, this would be a great opportunity to internally link to the SEO blog from Premium Digital with Keyword Research in it. Great read though, looking forward to the next blog in the series.

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  2. MConmeeMarch 6, 2022 at 9:23 AM

    wow Daire , thanks for sharing this blog which has really given me a greater understand in ultilising Paid advertising campaigns for hotels as can be quite complicated. Linking in from Premium digital elevates your message that the company is a key player in Hospitality Digital Marketing.

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  3. F PinateMarch 7, 2022 at 1:09 PM

    This is a really good blog Dáire, I like that you clarify from the start that businesses will pay PPC only when a customer clicks on their Ad. This is very important and also we should highlight that even if the customer does not click on the Ad but reads the heading can increase the brand awareness. Key3 things to consider when doing PPC is also very informative. - F, Pinate

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  4. BeePeople Group Caitriona FlynnMarch 8, 2022 at 9:09 AM

    great post
    great tips and some excellent takeaways and food for thought.

    Caitriona

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  5. Ailbhe StephensMarch 15, 2022 at 4:22 AM

    Thanks for this blog Daire and it is very much to the point of what paid advertising is. PPC is crucial as part of a hotel's overall online strategy. Organic SEO is not enough as there is increased competition online not only from competitor hotels but from online travel agencies (OTA's). OTA's such as Booking.com have massive online budgets and are bidding on hotels names so it is key that a hotel has its own PPC campaign so they can continue to attract direct bookings and not lose business to the OTA's where high commissions have to be paid!!

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